Life’s Too Short to Be Anyone but Yourself
We will be the first to admit that we fell into identity cover up as we were trying to build our brand and spread the word about who we were and what our goals were. We first met at a fitness competition so it is no secret that we were in minimal clothing talking about our journey to the stage. Whether someone agrees with our choice to compete or not, it is a piece of us that makes us who we are. We loved it! We loved the lights, sparkly suits, the challenge, the connections and feeling like a fit, confident goddess on stage.
Where did this leave us? It left us wanting to build our own brand and inspire other women to believe in themselves and live a healthy lifestyle. We both began building fitness brands parallel to each other. This required us to take photos in little fitness outfits and put ourselves out there as fit inspirations. As we both grew our brands, those images supported who we were. Eventually the two of us ended up merging brands as our visions were so similar and our passions were exactly aligned.
Together we created Imprint and we set sail into entrepreneur land. We had several fitness photos taken together because our business was fitness. We designed our whole website around them. Again wearing clothing that covered only a small percentage of our bodies. This is who we were though, we were fitness gals, building a fit biz and trying to get published. Then something happened, we started to listen to everyone else and question our image and what we were putting out into the world.
We got a lot of feedback that we were too intimidating and when people would see us, they would just feel bad about themselves. We took a closer look and started to see what people were talking about. How were we going to inspire people to trust us or want us to help them if we are half dressed and a motivator buzz kill? Shortly thereafter, we planned another shoot to redo our images, cover up a bit more and make imprint more conservative. It seemed we were doing ourselves a disservice being ourselves.
We became overly aware of how we were showing up and began to dull ourselves down. As time went on, it’s like our energy took a backseat. It’s so hard reaching people and not being who you are. Why was being US making everyone so uncomfortable? Or was it? We love to feel confident, pretty, stylish and we didn’t see anything wrong with showing a little skin. We have fun with all the different looks and styles and yes some of them have minimal coverage. We are who we are and its something we have really had to embrace this year. Both of us are kind, we care about people and our passion for inspiring others and sharing our gifts and love with them is genuine.
What we learned is when we take who we truly are out of the equation, we lose the purpose of Imprint and why we created it. We vowed to make our mark and encourage others to make theirs. This cannot be done if we hide from who we are and pretend we are something we aren’t. Coming full circle with this realization was the turning page to the next chapter in our life and journey together. We may not be for everyone and that is okay. For those that we get the privilege of working with and meeting, we feel blessed and thankful for. Life is too short to be anyone but ourselves.
Photo Credit: James Patrick